The Miss USA competition is headed to the bayou this year.

14 Mar

Donald Trump, the owner of the Miss Universe Organization, announced Thursday that this year’s contest will be held in Baton Rouge, La., on June 8. The contest will air on NBC from 8-11 p.m. ET.

“[It’s] just a place that really wanted us,” Trump said on TODAY Thursday. “We had about 12 places that were fighting for the rights, and we just decided that’s sort of the home of pageantry, it’s sort of the home of the whole beauty thing. They’re terrific people, and they’re going to put on a great show. Usually we go to Las Vegas. We never fail in Las Vegas. It’s great, but we thought we’d move it.”

Baton Rouge hosted a Miss Teen USA competition in 2005, but the pageant couldn’t return in 2006 due to the devastation wrought by Hurricane Katrina, “when the population doubled overnight due to people in damaged areas seeking safety and shelter,” Miss Universe Organization president Paula Shugart said in the release. “The sense of community that Baton Rouge has is incredibly inspiring and the hospitality shown to us while we were there was second to none. I am looking forward to bringing an event back to Baton Rouge to experience the charm of the Capital City.”

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