The 2015 MISS USA® Pageant dominated digital stats during and after the telecast on July 12th.

20 Jul

The pageant incorporated several different social and digital integrations for fans and viewers which brought the pageant to the number one program slot on Twitter in the specials and entertainment categories.

In addition to being telecast live on REELZ Channel, people could also watch the event on missusa.com which between live streaming and VOD has garnered over one million views through YouTube.

Olivia Jordan, Miss Oklahoma USA 2015, is announced as the winner at the conclusion of the 2015 MISS USA pageant at the Baton Rouge River Center on Sunday, July 12th. She receives the title of Miss USA 2015 and the coveted D.I.C. Crown in Baton Rouge, Louisiana during the live Reelz telecast at 8:00 PM ET on July 12, 2015. HO/Miss Universe Organization L.P., LLLP

Olivia Jordan, Miss Oklahoma USA 2015, is announced as the winner at the conclusion of the 2015 MISS USA pageant at the Baton Rouge River Center on Sunday, July 12th. She receives the title of Miss USA 2015 and the coveted D.I.C. Crown in Baton Rouge, Louisiana during the live Reelz telecast at 8:00 PM ET on July 12, 2015. HO/Miss Universe Organization L.P., LLLP

During the live broadcast, fans were able to be a part of a new interactive experience through audience engagement technology provider iPowow on missusa.com. Over 100k unique viewers answered Miss USA trivia questions, took polls, and learned fun facts about the contestants throughout the show. Via iPowow, fans had the opportunity to save Miss Kentucky USA from elimination during the swimsuit competition which generated almost 700k votes. The event earned iPowow some of the tech company’s highest audience engagement percentages.

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